Black Friday movement
About the project:
Movement wanted to increase its revenue, website traffic, and share of orders through digital media, especially during the critical Black Friday period.
Your goal, our commitment.
Solutions:
- Strategic Media Planning: 2aoCubo implemented a complete media planning and management service, creating strategies optimized to maximize results.
- Focused Campaign: Development of an engaging Black Week campaign, with attractive promotions and precise target-audience segmentation.
- Continuous Monitoring and Adjustments: We made real-time adjustments to the campaigns to ensure maximum efficiency and engagement.
Results:
- Significant revenue growth in 2023 compared to 2022.
- Significant increase in website visits, showing greater interest and engagement.
- Impressive ROAS (Return on Ad Spend), showing the efficiency of the media campaigns.
- During Black Friday 2023: 54% growth in revenue compared to 2022 and a 23% increase in the number of orders.
- +54%revenue during Black Friday YoY
- 153xROAS
- +65%Website visits
- +24%Revenue 2023 vs. 2022
Movement’s case is a clear example of how 2aoCubo can turn challenges into opportunities, showing that a well-executed media strategy can deliver real, significant growth.
